Jess Blumensheid
Writer | Editor | Nomad

Virgin America



Virgin America is the California-based airline that's on a mission to make flying good again—one mood-lit plane at a time. Since launching in August 2007, the airline has captured a host of the travel industry best-in-class awards by Condé Nast Traveler and Travel + Leisure. I was hired as a Freelance Senior Copywriter to bring their brand voice to life on various marketing touch points—from weekly fare sale emails to their groundbreaking in-flight safety video.


Conde Nast Traveler's Award Emails

Fall 2013

Elevate Loyalty Program

Welcome package mailer 

Safety Video Subtitles

Fall 2013 


Safety Video Outreach

Fall 2013 | Press Packet 

Safety Video Ads

Fall 2013 | Social Contest Banners

Coffee Cup Redesign

Winter 2014

Weekly Fare Sale Emails

Summer 2013–Spring 2014